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Aloe Cadabra introduces an all-natural personal lubricant made from 95% organic aloe.

As consumers, we’ve become pickier and pickier about what we put in and on our bodies. We’re willing to shell out a few extra bucks for organic fruits and vegetables, and organic skin care is all the rage right now (because we certainly don’t want a bunch of harmful chemicals on our pretty little faces). But when it comes to lube, we’re willing to use it on some pretty primo real estate without checking the ingredients list. If we did, we’d see that many personal lubricants contain ingredients that are commonly found in antifreeze, food preservatives and household cleaning products.

Aloe Cadabra is a new all-natural, aloe-based lubricant. It’s condom-safe and because it gets fully absorbed by your skin (meaning it does require a quick touch up now and then), both your skin and your sheets will be happy.

It’s enriched with Vitamin E, and made from 95% certified organic aloe.

Be good to your skin, and the planet, one sexual partner at a time.

Aloe Cadabra
Available online, or at London Drugs ($12.99 for 2.5 oz).